WELCOME TO FINLAND
We are the right partner for you when you are looking for a reliable distributor or importer of nicotine products in Finland. We offer you a direct and responsible route to the Finnish market.
Nicotine Market in Finland
Finland is one of Europe’s most strictly regulated nicotine markets, yet one in five adults uses some form of nicotine product. Cigarettes are still the most popular nicotine product, although the popularity of nicotine pouches has recently grown. In 2025, approximately 55 million cans of nicotine pouches will be sold in Finland. E-cigarettes are a smaller but strongly growing product category. Disposable e-cigarettes act as a growth driver for the market, and in 2025, approximately 500,000 disposable e-cigarettes will be sold.
Nicotine products are sold in Finland through about 3,000 points of sale in grocery stores, service stations, kiosks, and department stores. The specialist retail market covers approximately 30 points of sale and is concentrated in the largest cities. We are changing the Finnish specialist retail landscape with Nicotine.
Grocery Trade
The Finnish daily consumer goods market is dominated by two major players, which makes it exceptional compared to other European countries.
In grocery stores, products are hidden and sold using a product list. The product range is usually very limited, and the selection of tobacco and nicotine pouches is dominated by major tobacco companies.
Specialist Retailers
In Finland, there are stores specializing in e-cigarettes that also sell a limited selection of nicotine pouches, as well as nicotine pouch stores that sell disposable e-cigarettes. We serve every one of these.
In addition to our specialist retail customers, we operate our own specialist retail chain, Nicotine.
Do you want your products on the Finnish market?
We widely serve specialist nicotine product retailers across Finland and cooperate with almost every grocery store chain operating in Finland.
Our distribution network covers diverse points of sale and is constantly evolving with the market.
We are guided by a strong moral compass, which is reflected in all our operations – including selection decisions.
Our Services for Suppliers
We offer a comprehensive partnership, from mapping the potential of a new product category to designing product packages.
Ordering Portal
Our digital system is not just an ordering tool—it’s a sales channel. Once your product is in the Ordering Portal, it is automatically available for order by all specialist retailers.
Responsibility in Selection Decisions
Every product goes through our evaluation and testing process, where we check its suitability for the Finnish market. We act as a filter for our customers.
Partnership with Resellers
We don’t just deliver products. We actively collaborate with buyers and stores of major chains. We ensure your products receive the attention they deserve.
We Handle the Bureaucracy
Finland is one of Europe’s most strictly regulated nicotine markets. A successful product launch requires not only market knowledge but also professional expertise.
Contact Us
If you share our values and believe your product is suitable for the Finnish market, we would love to hear from you.
Vape regulation
In Finland, e-cigarette products (vape) are regulated by the Tobacco Act. Download our free guide on the regulation of e-cigarettes and nicotine liquids in Finland.